'Globalization and Cultural Homogenization Essay\r'

'The rapid information of sparing globalisation and ethnical globalisation enhances heathen exploit mingled with distinct countries. Even though in this address stopping point amongst different countries palliate has its own feature on the whole, the ethnical homogenization has been presented in friendly carriage, especially in the media exertion.\r\nThis shew will discuss the definition of globalisation and ethnic homogenization, and the popularity of Hollywood movies in China, the phenomenon of convergency of TV programmers amid different countries and Japanese gum gum anime elements in delineation games rough the population will be granted as examples to demonstrate the homogenization of media culture. tenderisation includes many aspects in people’s daily life much(prenominal) as the economic, politics, media. According to Appadurai (1990), â€Å"The key problem in the global interactions today is the tension mingled with ethnical homogeniz ation and cultural heterogenization”.\r\nThe cultural homogenization is the surgery that local cultures ar changed or assimilated by the dominant alfresco culture (O’Connor, 2006). Globalization has its natural barriers catch the differences in languages, geographical factors, religious and ethnics. These differences mingled with countries could undermine the cultural homogenization. Take the semipolitical governing body as an example. Today thither ar different political system in different countries like the collectivism in China and the capitalism in western counties like America and Australia.\r\n so far the influence of globalization for the media cultural homogenization has been commodiously presented in people’s daily life. Under the background of globalization, the media culture makes the meaning of the globalization advert to the cultural homogenization. In the process of economic globalization, neoliberal ideology had spread. Neoliberalism ad vocates that business dominate the social affairs to make the national and internationalistic policies have a new golf club and the marketplace can solve social problems by itself (McChesney, 2001).\r\nAs a consequence, the personnel of political constraint on economic activities and global trade barrier has powerfully weakened. It is good for the world storied media firms to dramatize their markets in different countries to extract profit. For instance, Hollywood occupied most of the world’s media market. It hold ups a main medium by which people in different countries to realise American fashions, customs, scenery and the style of life (Hoynes & Croteau & Milan, 2011). According to Su (2010), between 1994-2007, China began to import 10 to 20 foreign movie theaters every year.\r\nMost of them were Hollywood movies. These Hollywood blockbusters ca utilisationd unprecedented repercussion among the Chinese audience because these blockbusters could fit their ae sthetic and entertain have. At the end of 20th century, Hollywood drives had occupied 70% of Chinese film market, only when the nearly 100 films make in domestic just divvy up 30% of the film market (Rosen 2002). With the rapid development of scientific technology, IMAX and 3D technology has been used in the film industry. The technologies nurture promote the Americanization in the world film field.\r\nThe movies like Avatar and Titanic atomic number 18 examples of this. Hollywood movies created visual miracle and achieve crowing box-office profits one after many other(a) in China, even around the world. In order to have more market shargon, Chinese film producer overly focus on importing American advanced film technology or the cooperating with the American film making companies. deep year, China too has its own keen films like Tangshan Earthquake, however some Chinese audience felt it likes a Hollywood blockbuster because of American visual takings technology in the film.\r\nIn the process of economical and cultural globalization, neoliberalism has been widely spread. The Hollywood has seized this opportunity and occupied large case of world film market. So Americanization is a reflection of media cultural homogenization in the process of globalization. However, the media cultural homogenization not only in the Americanization of the film industry, precisely also appear in some TV programs. According to McChesney (2001), The rapid development of information technology further accelerates the process of globalization.\r\nIt is easier for people to get media sources from different countries online for entertainment. From the rogue design to the organization of the content and the motley functions of scheduling, the designing of many website have a high degree of consistency. People prefer to watch high clucking rate programs in Internet. National TV station also promotes to make the popular TV shows in order to improve the audience rati ng. In the process of TV program making, cultural and art workers’ copy or knockoff becomes a safe and efficient way in media.\r\nAs a consequence, globalization makes media cultural homogenization a public form in media programs. For instance, the most important media cultural phenomenon in 2012 is â€Å"The Voice”- a singing competition show began in the Netherlands to choose good singers from the public. Audiences were attracted by its impudent and exciting competition mode. It had high click rating in the YouTube and achieved a massive success in the world wide media industry.\r\nTV stations in different countries like Chine, Australia, and U. S. also hold the self very(prenominal)(prenominal) singing competition. â€Å"The Voice” has already become a media brand. Although the influence of this program in different countries are not the alike, but the forms them themselves have strong homogeneous performance, the ideal process of the programs from th e beginning of the match to the final results are the same form which are borrowed from the western countries. The globalization also promotes the specific media firms became concentrated.\r\nIn order to reduce gamble and improve the profit-making chance, the convergence and consolidation became more frequently (March & Olsen, 1989). In this process, septette media corporations predominate the world media market those are Disney, AOL-Times Warner, Sony, Viacom, Vivendi, and Bertelsmann (McChesney,2001). Some media corporations put the popular cultural elements in their own production and released in the world media market. This can also head teacher to the media cultural homogenization. Take Japanese anime as an example.\r\nBecause of its exciting story and picturesque character, it has large amounts of fans around the world. Sony is one of the septet major firms in the world media market. It is famous for its video games. According to Sinclair (2006), the releasing of t he trinity generation of PlayStation brought Sony to the first place in video game industry. One of the curious features in its video products was the combination of anime features with their own video game product. anime fans around the world also depot of the animation processing games.\r\nThat directly leads to the play of games from different video game corporations such as the Xbox in Software, the Wii and NDS in Nintendo. In order to satisfy the visual need for the Chinese game player,some Chinese on-line game producers also put anime elements in their games. Globalization leads to the media market dominated by particular corporations. Because of their media products have the same contents, the world media culture also presents the stylus of homogenization.\r\nIn all, cultural diversity still exist between different cultures, the conceit of globalization could not be altogether equal to the cultural homogenization and cultural diversity still exist between different cult ures. However in the media industry, globalization can be seen as the equal form as cultural homogenization. By giving clear definitions of the two parts, and use the popularity of Hollywood in China, popular TV programs and Japanese anime elements in video games as examples to show that globalization is equal to media cultural homogenization.\r\nThe trend of cultural homogenization is unavoidable especially in the media industry in the process of globalization. In the future, the world trade market is in a condition of full of challenge but also chance. All countries should mobilize different resources to develop public cultural, at the same time, people should follow the step of the times closely and understand and learn other countries’ cultural essences in a acute and correct way.\r\n'