Business Strategy Game

Overview Looking back over the last 5 calendar workweeks of the Business Strategy Game there were several areas where Company emergent could make up improved and did very well. This paper will provide an in-depth digest of suddens approach to managing their emergent footwear friendship, the growth experience through the process, and lessons learned. In addition, recommendations for improvement are provided should the game be play a earn. Strategic vision of Emergent Always move forward . Emergent exists to create value for our shareowners on a long call buttocks by building a business that enhances Emergent footprints.Usability The first week of the simulation game was the first guide on where Emergent suffered in equation to the competition. From a gentlemans gentleman factors perspective, the game presents a significant amount of randomness overload that is difficult for any human to process all at once with token(prenominal) to no training. The fact that the game c omes with a 34 page manual speaks volumes to this point, and it is difficult to absorb all of the complex culture presented in this manual. There should have been a quick tips and key points of busy to get the students started and that was nowhere to be found.In addition, it was not obvious that there were pictorial matter tours for each and every page of last points this wasnt realized until week 2. Again, this is a symptom of too much information bombarding a brand-new user. This analysis is not provided to place blame on the game for almost of Emergents issues, but rather to provide a human factors analysis of usability considerations (one group member is a certified human factors professional) to attend to improve future uses of this game and help provide students with the tools to succeed given the design drawbacks of the game interface and the human error impacts associated with the design. pass Create a quick tips and facts sheet to assist the first time user with fun ctionality. number a more than comprehensive overview of the site and a more exemplar demo of a few days of mock operation to lucubrate how the software works. In addition, controling the value of the video tours and the industry reports preferably in the process is critical for a team up to be competent to fully utilize the industry reports efficaciously from the start. Learning CurveIt took 3 long time of decision entries, Y11-Y13, to fully learn how all of the decision elements interacted with one other to drive or negatively impact salarys, which caused some decrements in party performance initially. In addition, it also took 3 years to fully understand what the industry and the counterintelligence data was indicating and how to effectively apply it to Emergents rivalrous advantage. However, once the data was better understood and applied effectively the company was able to be turned around from a negative profit and identification rating situation.Recommendation Understanding that some of the importance of the game is nurture how things work and how decisions impact a companys bottom line, it would be beneficial to have a few practice trials to initially understand the game better than just trial and error. Capacity After consulting the players guide, the decision in year 3 was made to decorate in append capacity to meet the projected future growth demand in the Asia Pacific and Latin American region. This decision early in the game, without decent fair play available from profits, caused Emergent to temporarily plunge in credit rating and profitability.Recommendation Ensure current capacity is utilized effectively and earning comfortable revenue to justify purchase of additional capacity based on projected growth data. Demand, Production and Inventory Understanding the interplay between the gross sales forecast for the coming year, warehouse be for inventory, required cropion distribution and impact of reject cost was critical f or ensuring that the company was able to turn back and meet the market demands and achieve profitability.Unfortunately, it took several years before it was befool how to manage distribution effectively and more time should have been played out entering decisions more carefully for the first 3 years. In addition, more raptorial investment in facility upgrades would have improved costs incurred with facility inefficiencies, worker point of intersectionivity and rejected product costs. Recommendation habilitate more time in the analysis of the market and the decision fashioning process to ensure decisions are complimentary.This is critical in order to slay adequate production levels to meet market demands, achieve minimum redundancy and no inventory shortfalls to reduce costs incurred from inefficient warehouse usage, and invest in facility upgrades early on to reduce reject costs and increase net revenues with more sellable products for increased long term earning potential. P ricing, Model Availability, and S/Q rating The ability to effectively price the product at a level to reach the widest possible market is severely dependent of differentiation from the market with quality and model availability.Initially, the team successful focusing on fewer model generated in favor of differentiating via higher(prenominal) quality models and creating a niche market. This tactic worked initially, however it allowed the competition to gain a competitive advantage through larger variation of product continueings at lower quality. Recommendation Invest early on in product model availability to increase competitive edge. The ability to offer more product choices coupled with Emergents focused on higher quality products could have increased the return on equity achievable in the later years.Advertising and Celebrity Appeal Emergents initial investments in advertise and celebrity contracts were very conservative and minimal in terms of celebrity contracts for the fir st few years. It took several years of activity to fully appreciate the gains realized by competitors from more aggressive advertising tactics and celebrity endorsements. More aggressive contract declare oneselfing and advertising was attempted for years 15-18, but the profit potential was not as great had this been a strategy used from the very beginning.In many cases, Emergent lost out on a number of contracts for low bids. Recommendation To increase Emergents market share and selling point of its product lines, Emergent should increase the number of celebrity contract bids and the associated bid amounts to attain a larger market share and increased revenues. abbreviation Successful and innovational businesses are built on strong and viscous teams, effective strategies and the ability to recognize and seize opportunities before the competition. Emergent could have benefitted from stronger team interaction and communication.The inability to work cohesively as a team decreased E mergents ability to maximize the companys performance profits by leveraging the skills of each player effectively and strategically. The more eyes on the problem the better and more innovative the solution and the higher the likelihood you will identify strategic opportunities to increase performance and long term success. Had there been stronger and greater team interaction, certain(a) opportunities for Emergent may have been more obvious or recognised earlier in the game simulation helping to create a greater competitive edge.