Ben & Jerry’s Homemade Ice Cream

In February 1995, Bob Holland became CEO of Ben & Jerrys homespun Ice Cream, Inc. A few years earlier, the ice flutter trade began to suffer due to a tread toward healthy eating. As a result, Ben & Jerrys growth slowed, and its stock prices dropped. Therefore, in June 1994, Ben Cohen resigned as CEO. Competition is a big factor for Ben & Jerrys. Haagen-Dazs began aggressively attacking Ben & Jerrys in a fight for commercialise share (Collis, 4). The confederacy was the largest and oldest in the superpremium ice lick segment.It developed mix-in ice cream while introducing a new frozen yogurt line as well as a light sorbet line. Breyers became a threat to the superpremium ice cream market because their products were less expensive. Ben & Jerrys face challenges like any other company. atomic number 53 concern was that its mix-in flavors were costly and difficult to produce. Mix-in flavors consisted of candy bars, cookies, nuts, or fruit that were added to a chocolate or vanilla base. more of their flavors, like Chunky Monkey and blood-red Garcia, contain numerous and large chunks of added ingredients (Collis, 3). Ben & Jerrys social missions is to operate the company in a way that actively recognizes the central role that note plays in the structure of society by instigating innovative ways to ameliorate the quality of life of a broad community (Collis, 18). It should not stop its mission. Bob Holland should remain enthusiastic and innovative.In 1994, Ben & Jerrys had a total of cardinal flavors. The introduction of new products stretched the firms capabilities (Collis, 6). Production planning, purchasing, and inventory vigilance all impacted the companys gross margins. Ben & Jerrys could pull in limited edition products to boost sales holidays would be an excellent cartridge holder to promote them. Also, any products that arent big sellers can be dis ride outd. Ben & Jerrys should stand for quality and excellence for its superpremium products.It gained an early reputation for the unconventional mix-in flavors (Collis, 1). It was founded by two friends and became an immediate success. Several small companies, like Steves homemade Ice Cream and Shamitoff Foods, flourished briefly before falling or died altogether (Collis, 3). By 1995, Ben & Jerrys was the number two maker of superpremium ice cream in the U. S with a market share of 43 pct it was 30 percent in 1990 (Collis, 6). Haagen-Dazs was number one in increment to being the oldest and largest brand.There were many other small companies that ranked behind Ben & Jerrys. It should continue to be innovative and follow the current trends. Many fast nutrition restaurants now serve salads to keep up with the healthy eating trends. Many cola products are now low in carbohydrates. Ben & Jerrys should not abandon its mission, but should continue to adjust as necessary with the trends. computer address Collis, David J. Ben & Jerrys Homemade Ice Cream Inc. A Period of Transition . Harvard duty School. May 19, 2005.