Indian Telecom Sector Employability Skills

( Employability Skills for Indian ready Ph mavins Telecom Sector First causality Rishi Kapal, BE, LLB, PGPM (Vice President-Sony Mobile Communications, India) Abstract It may not kn stimulate to many that aft(prenominal) Alexander Graham bell invented the first tele tele anticipate set, Motorolas Martin Cooper is mute to control created the first wandering(a) visit, followed by IBM-Bellsouth making the first Smart cry. However, in the present day, not untold is heard astir(predicate) the companies that pioneered the wide awake and Smartphones revolution.Indian tele colloquy domain story is tryd getting better by the day, tho, the exploitation sustenance and leveraging technology for better use in only possible if our population could be transformed to a real rich employment asset. In this paper, the most-valuable aspect of employability in Indian telecom Sector will be eminentlighted INTRODUCTION Indian telecom sedulousness underwent a high pace of market liber alization and growth since mid-nineties and now has sound the worlds just about competitive and one of the fastest suppuproportionn telecom markets.The Industry has grown over twenty times in just ten grades, from under 37 million subscribers in the year 2001 to over 846 million subscribers in the year 2011. India has theworlds second-largest nimble phone exploiter base with over 929. 37 million users as of May 2012. It has theworlds third-largest net income user-base with over 137 million as of June 2012. pic THE RISE OF INDIA MOBILE PHONES INDUSTRY The gush of industrious phones argonna is attributed to the following three factors 1. Opening up of unseasoned technology 2. Convergence of computing and telephony 3. Mobile Phones En subjectmentOPENING UP OF raw(a) WIRELESS TECHNNOLOGY Till 2010, India was a pure-play GSM and CDMA technology driven country whereas consist of the world had moved to 3G(HSPA+) and few advanced nations(the likes of Japan) already launching LTE( Long end point Evolution) high speed wireless technologies. Post the 3G and BWA auctions in India, the wireless technology landscape started changing and alongside it brought the indispensability for differently (enhanced) good professionals to speak new technology and associated devices. A brief snapshot of the wireless technologies deployed in India is below picIndia today is on the forefront of telecom services and relate content. This changes the way the telecom crossroads are conceptualized, priced, launched and their life cycle is managed. Not much of this is known to the budding leaders during their academic orientations. CONVERGENCE OF COMPUTING AND telephone In todays world, computers are used to make voice calls (Gtalk, Skype) and phones are used for entropy feeler. So each(prenominal) device has evolved from its master copy function and become multi tasked. This convergence of devices ecosystem is happening due to the followingFor most time in computing techno logy, microprocessors were traditionally associated with computers and opposite IT related products. However, since the last(a) two years, phones are also sold based on the gigahertz speed of processor that makes them run, various related aspects like single core, bivalent core and quad core processors. Now, this has brought about a major gaucherie in consumer behavior whereby a buyer actually decides about a phone not just by looks and geeks but begins with the processor strengths and data speeds supported.This all comes with perceived compromise on battery life however the runny phones processor manufacturers are fast gaining ground in damage of optimizing battery life for higher processor power. MOBILE PHONES ENABLEMENT A inwrought question about why is the bustling phone sedulousness increment at a strong pace is obvious. Firstly, India is now moving to be a strong diligent re office market. The peregrine gross sales ratio is skewed to replacement buyers as compared to first term buyers as per persistence sources. Hence there is a two-fold demand now.Alongside, runny phones have become the first internet get at device for the youth and hence the mobile internet acumen momentum is making up the volume. Lastly, a mobile phone is no longer a luxury and is affordable by anyone, at a cost as low as $15. whole these factors are leading to a strong growth in mobile phone sales. MOBILE PHONES DISTRUBUTION SYSTEM Let us now testify the mobile phones sales and distribution systems to better understand the essential scientific disciplines that need to be acquired by professionals aspiring to work in this orbit. picThe firs layer does product sell-in to the second layer which in-turn works for shop level product placement and sales. The final sales to end customer is referred to as Sell thru. The mobile distribution model is extremely dynamic and need of the hour may change regularly due to competitive launches and initiatives. Each product has its own merits, positioning and technological implications. Traditional models of distribution dont ever so work in realms of the mobile words due to the amount of need-of-the-hour and flexibleness mechanisms required to be adopted. EMPLOYABILITY SKILLS FOR THE MOBILE SECTORROI Relationship, Ownership, enterprisingness Relationship mobile phone industry is too diverse and needs one on one relationship mapping with the ecosystem stakeholders in product outgrowth and distribution. The Ownership professionals without adequacy of understanding of ownership will not cut it into the telecom Initiative India is a distribution led mobile market, unlike the mature markets like US where wireless operators dominate mobile phones sales channel. Ein truth skilled professional aspiring for working in the Indian telecom sector needs to have self initiative to innovate reach and execution.Alongside the above, the professionals mustiness understand that the mobile phones propositions are un der going a change VRS (Value, Range, Service) Value cling to proposition to the customers is fast changing with the advent of Smartphones Range Customer associated with brands that have a range(portfolio) and not one off products(iPhone is an exception) Service Post sales support for sophisticated devices has become a strong reason to buy. As per the nationwide domain conducted by MeriTrac, of marks secured by 2264 MBAs who sat for tests by recruiting companies, only 21% were found to be actually employable.The latest figures translate a sharp decline the last such trace through with(p) in 2007 placed employability at 25%. Drawn from over light speed B-Schools beyond the Top 25 in the country, the students who were covered by the survey were tested for verbal ability, quantitative ability and reasoning. This despite the fact that much and more B-schools are mushrooming across the country churning out hundreds upon thousands of freshly-minted MBAs every(prenominal) year . at that place are other cornerstones of employability skills required in the mobile sector that are influenced by Consumer purchase behavior Mobiles Operating System CONSUMER corrupt BEHAVIOR picThe above purchase behaviors dictate a different skill set required in professionals dealing with individual or a mix of groups above. A person aspiring to work in the mobile sector must know the purchase behavior intricacies that are almost linked to the technology supported by the phones. MOBILE OPERATING SYSTEMS There are few dominant mobile operate systems viz Android, iOS, Symbian and RIM OS that are most dominant in India. Windows is a fast emerging ecosystem supported by Microsoft and Nokia. A professional must know the advantages of each OS so that the right strategy of product and marketing commission can evolve.The strength and diversity of operating system is also ensuring that a mobile phone becomes much more than a mere communication device. It now is a gadget that eff ects and influences ones lifestyle, something no one can deny or ignore. picpic A mobile phone does off jobs of a compass, mirror and a rattler as well. These contemporary, un-orthodox applications are becoming a reason to inquire and buying a phone by many. SUMMARY Indian telecom sector will provide employment to around one crore people by 2012, a paper by PwC has said.The telecom industry will provide about 28 lakh direct jobs and around 70 indirect jobs by 2012, the study commissioned by the Cellular Operators Association of India (COAI) and done by PwC said. enchantment the above aspiration is good to have however the industry is able to attract talent but struggling to get the right one. The employability skills required for mobile sector include a thorough understanding of mobile phones technology, various operating systems, consumer purchase behavior, OEM to Market distribution model and multi blanket convergence.There are too many mobbing parts in the Indian mobile phone industry and the same are not evidently address as a subject matter in various institutions. It is important for colleges to step up and recognize that lack of employability skills for the telecom and especially mobile phone sector leaves the new industry entrants in a very awkward and I dont know much declare of mind. This can definitely be changed with institutions opening up their gates to industry professionals and to consulting companies specializing in transition of classrooms to telecom corporates.Steadily, now certain learning and development organizations are evolving that dedicatedly focus on transition programs for students, aimed at the telecom and mobile phones sector. Organizations like MindActiv Consulting (www. mindactiv. co. in) are pioneering in this critical requirement and having the right industry resources at their disposal. Strong and structured programs by MindActiv and such organizations are going to be much more required in the immediate future(a) when t he push back for better employable andidates will come from the telecom industry itself. References 1. The Indian Telecom Services Performance Indicators June 2012, TRAI 2. Economic propagation Article August 2011 Telecom sector to provide 1 crore jobs by 2012 Study 3. Times of India, August 7, 2012 Only 21% MBAs in India employable Survey 4. Industry sources About the author Rishi Kapal completed his schooling from Delhi humanity School, RK Puram in 1989. This was followed by a degree in Electronics Engineering in 1993 from Shivaji university.He started his career with HCL in 1993 and during his ongoing career span of 19+ years, has worked with coveted organizations like Tata Telecom, Ericsson, Castrol, Sony Ericsson and Qualcomm to name a few. Presently, Rishi is a Vice President with Sony Mobile Communications. During his professional tenure, Rishi completed his PGPM from International Management Institute and LLB from CCS University. Rishi is passionate about instilling emplo yability skills in the budding new leadership generation and is tight associated with the academia sector for guest lectures and grooming students for their first corporate interface.He has a strong knowledge of management practices required in students pursuing down and post graduate courses and has prepared specific training and orientation modules for employability skills sweetener in students. The total revenue of the Indian telecom sector grew by 7% topic283,207crore(US$53. 53 billion)for 201011 financial year, while revenues from telecom equipment constituent stood atpic117,039crore(US$22. 12 billion).The depicted increase in telecom penetration has been facilitated with a strong and every growing mobile phone industry, ambit an unprecedented proportion of more than 12Million handsets sold in India every month. IOIP just about popular, individual pays for the phone and owns it IOCP Individual owns the phone, paid by the company COCP social club purchases and provide the phone to employees LTE TDD and HSPA+ is already launched in India. The country is now have it away to neck with the world on availability of latest wireless technologies.Alongside, consumers are much more aware of the broadband phenomenon and the benefits this advent can deliver. The access device for the new technologies has to be a mobile phone since other consumer equipments are bulky and more appropriate for inhouse only. With this evolution, the need for skilled work force in technology, strategy, sales, marketing and operations and much more diverse and bizarre as compared to that exists today. The Indian handset market is growing consistently with a rate of over 12% annually, of which the Smartphones base is expected to grow at a rate of over 60% year of year.The advent of operating systems like Android along-with new broadband wireless internet access technologies is opening up the mobile phones space in India. The OEM (Original Equipment Manufacturer) works on three reta il engagement models Master national distributor imports the products and because associated with regional partners for placement and sales Direct Billing to exclusive stores and conglomerates of high importance Entrepreneurial Regional partners Distributors with strong regional command and those who pauperism to deal directly with the company.With the changing shape of Indian telecom sector and need for the skilled population to keep up with the industry resources requirement, there are six dimensions of employability skills that the professionals must have in order to skip over into the telecom sector. Each of these dimensions is unique in terms of the capability ramp up up required in professionals, especially graduates and post graduates. Mobile phone industry is part of a unique eco system and must be studied and imbibed from close quarters.