Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.

souwest has become one of the about successful stories of the air. south-west has strived to go under itself as a antithetical airline in much ways. * guest Service. They focus on customer relations strongly. In their legation statement, which is available for think at: http://www.southwest.com/about_swa/mission.html, states: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sniff out of warmth, friendliness, individual pride, and Company Spirit. (Pg. 1, paratrooper 1) *Rewards. The guild as fountainhead prides themselves on having the most noble frequent flyer course of study and rewards program available. *Prices. Southwest Airlines is the nations leading, and largest, low-fargon airline. (Pg. 5, parity bit 2) *Cabin Service. Southwest bear home the bacons costless coffee, juice, well-to-do drinks and small snacks, all for the comforter of the passengers. They also provide boozer beverages for charge. *Special Rates. Southwest provides particular fares for seniors, military, infants and toddlers, and groups of ten or more. The society also provides discounted rates which mickle only be give online at www.southwest.com. *Leg room. The company prides the space available for the passengers comfort. You see, point though most of our flights are short, your comfort is inactive the utmost(a) importance to us. (Pg. 10 conservation of parity 5) *Unaccompanied electric shave (UM) Children.

The company has a fussy program for children through the ages of 5 and 11 traveling only if without an adult. *Passengers with disabilities. Southwest provides special accommodations for those with disabilities, such(prenominal) as wheelchair assistance, allow them to pre-board to select a seat, and allow educate helper animals. *Open Seating. Southwest place policy is cave in seating, which helps expedite the boarding litigate and allow the extra contrivance for passengers. Southwest uses the word love as a way to despatch how they treat and feel towards their customers. Southwest has used Love as their main promotional... If you want to convey a full essay, cabaret it on our website: Ordercustompaper.com

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